Export Marketing in China

In this fourth and final session of the series, Andy Cooley and Iain White from Story & Brand agency are joined by Ryan Molloy from Redfern Digital and Gavin Ger from Laava. The session provided an in-depth discussion about the potential routes to access the market in China from both e-commerce platforms and traditional retail perspectives and also included a presentation of a new labeling technology from Laava that can be used to increase confidence in product provenance as well as providing options for linking rich consumer content to specific products. The session was recorded on the 14th August 2020 and accompanying materials can be found under the ‘Materials’ tab.