From Product to Premium #1 – Foundations

In this first of a series of four sessions, Andy Cooley and Iain White from Story & Brand agency present a number of brand development tools and principles to help define and develop a brand suitable for use in a premium export market. The session also included a live, interactive case study to demonstrate some of the tools in action. This session was recorded on the 3rd July 2020. The presentation and supporting workbook can be found under the ‘Materials’ tab.